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Go beyond surface-level analytics and delve into the why behind user actions. Based on insights from the Product Psychology Masterclass, this talk introduces three powerful tools: harnessing storytelling for empathy, dissecting actions with the B=MAP Behavior Model, and evaluating experience value with the Psych Framework. Discover how understanding user motivations, abilities, and mental states can lead to more intuitive and successful products.

We may dig into some code after the presentation. (title subject to change)